{"id":3326,"date":"2023-09-29T19:52:03","date_gmt":"2023-09-29T17:52:03","guid":{"rendered":"https:\/\/www.chu-hugo.fr\/accueil\/?p=3326"},"modified":"2023-10-23T10:00:17","modified_gmt":"2023-10-23T08:00:17","slug":"le-gcs-hugo-organise-son-3eme-seminaire-sur-le-theme-strategie-de-la-marque-hugo","status":"publish","type":"post","link":"https:\/\/www.chu-hugo.fr\/accueil\/2023\/09\/29\/le-gcs-hugo-organise-son-3eme-seminaire-sur-le-theme-strategie-de-la-marque-hugo\/","title":{"rendered":"Le GCS HUGO a organis\u00e9 son 3\u00e8me s\u00e9minaire sur le th\u00e8me : \u00ab Strat\u00e9gie de la marque HUGO \u00bb"},"content":{"rendered":"\n<p>                                <\/p>\n\n\n\n<p>Apr\u00e8s deux premiers s\u00e9minaires construits sur l\u2019approfondissement et la consolidation des actions interr\u00e9gionales, les gouvernances HUGO ont souhait\u00e9 poser la question de la marque HUGO. Loin de ne constituer qu\u2019un enjeu de communication, cette th\u00e9matique pose en r\u00e9alit\u00e9 la question du sens des projets port\u00e9s, construits ensemble par les ressources interr\u00e9gionales des \u00e9tablissements membres.<\/p>\n\n\n\n<p>Fort de succ\u00e8s sur le territoire du Grand Ouest avec les f\u00e9d\u00e9rations hospitalo-universitaires et des travaux de recherche reconnus par des publications dans des revues internationales, ou encore en \u00e9tant laur\u00e9at de l\u2019appel \u00e0 projet national sur les entrep\u00f4ts de donn\u00e9es de sant\u00e9 avec le projet ODH2.0\u00a0en 2023, HUGO doit n\u00e9anmoins interroger sa visibilit\u00e9 interne et externe, pour compter toujours comme un acteur en capacit\u00e9 d\u2019anticiper l\u2019avenir.<\/p>\n\n\n\n<p>Les travaux men\u00e9s lors du s\u00e9minaire ont ainsi conduit les participants \u00e0 se poser la question des objectifs, des cibles et de la lisibilit\u00e9 des actions port\u00e9es, contribuant ainsi \u00e0 la d\u00e9termination de la strat\u00e9gie de marque HUGO.<\/p>\n\n\n\n<p>Apr\u00e8s un retour d\u2019exp\u00e9rience partag\u00e9 par Yves POILANE, ancien directeur de Telecom Paris et actuel directeur du p\u00f4le technologique du goupe Ionis, et un rappel conceptuel r\u00e9alis\u00e9 par H\u00e9l\u00e8ne TOUATI sur la \u00ab&nbsp;marque&nbsp;\u00bb, les r\u00e9flexions se sont concentr\u00e9es sur l\u2019innovation en recherche et en enseignement, mais \u00e9galement dans les soins, sur la pr\u00e9vention et sur l\u2019attractivit\u00e9 et la fid\u00e9lisation dans nos \u00e9tablissements du Grand Ouest.<\/p>\n\n\n\n<p>Les productions d\u00e9coulant de ces deux journ\u00e9es de partage et d\u2019\u00e9changes s\u2019av\u00e8reront d\u00e9terminantes pour assurer un plus grand rayonnement aux actions HUGO<\/p>\n\n\n\n<p>Pour d\u00e9couvrir le communiqu\u00e9 de presse : <a href=\"https:\/\/www.chu-hugo.fr\/accueil\/wp-content\/uploads\/sites\/2\/2023\/09\/20230929-Communique-Presse-3eme-seminaire-HUGO.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">cliquez-ici<\/a><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"481\" src=\"https:\/\/www.chu-hugo.fr\/accueil\/wp-content\/uploads\/sites\/2\/2023\/09\/1696003932781-1024x481.jpg\" alt=\"\" class=\"wp-image-3327\" srcset=\"https:\/\/www.chu-hugo.fr\/accueil\/wp-content\/uploads\/sites\/2\/2023\/09\/1696003932781-1024x481.jpg 1024w, https:\/\/www.chu-hugo.fr\/accueil\/wp-content\/uploads\/sites\/2\/2023\/09\/1696003932781-300x141.jpg 300w, https:\/\/www.chu-hugo.fr\/accueil\/wp-content\/uploads\/sites\/2\/2023\/09\/1696003932781-768x361.jpg 768w, https:\/\/www.chu-hugo.fr\/accueil\/wp-content\/uploads\/sites\/2\/2023\/09\/1696003932781.jpg 1235w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s deux premiers s\u00e9minaires construits sur l\u2019approfondissement et la consolidation des actions interr\u00e9gionales, les gouvernances HUGO ont souhait\u00e9 poser la question de la marque HUGO. Loin de ne constituer qu\u2019un enjeu de communication, cette th\u00e9matique pose en r\u00e9alit\u00e9 la question du sens des projets port\u00e9s, construits ensemble par les ressources interr\u00e9gionales des \u00e9tablissements membres. Fort&hellip;<\/p>\n","protected":false},"author":6,"featured_media":3327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le GCS HUGO a organis\u00e9 son 3\u00e8me s\u00e9minaire sur le th\u00e8me : \u00ab Strat\u00e9gie de la marque HUGO \u00bb - Accueil GCS HUGO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chu-hugo.fr\/accueil\/2023\/09\/29\/le-gcs-hugo-organise-son-3eme-seminaire-sur-le-theme-strategie-de-la-marque-hugo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le GCS HUGO a organis\u00e9 son 3\u00e8me s\u00e9minaire sur le th\u00e8me : \u00ab Strat\u00e9gie de la marque HUGO \u00bb - Accueil GCS HUGO\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s deux premiers s\u00e9minaires construits sur l\u2019approfondissement et la consolidation des actions interr\u00e9gionales, les gouvernances HUGO ont souhait\u00e9 poser la question de la marque HUGO. 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